Catering to the right place and right target audience!

What is Marketplace activation?

Marketplace activation incorporates various strategies that help to achieve high sales revenue and a strong customer base with a competitive advantage.

marketplace activation refers to the promotion of the brand by its dedicated resources such as skills, Finance, Menpower, tools. The aim is to improve the network building and getting the competitive advantage listed and featured.

Why Marketplace activation?

What are the Direct and indirect Marketplace strategies we follow?

Direct Marketplace Activation can be done through  Advertising, Mailing, Promotion on your marketplace such as videos, content, blogs, podcasts, Continuous creative content uploads  on the Third party platforms like Facebook, Instagram, Catching up with the other well famed chandel and asking them to endorse ours.  

Indirect Marketplace activation

Offering a partnership to other companies to associate their customers who have the same niche and choice. 

Complimentary service offerings. For an example, A Doctor prescribed medicines and the nearest medical store is offering discounts on specific Doctors’ prescriptions. So, it is beneficial for both Doctors to be medical store owners. 

Resellers are working very hard to promote and improve your brand. Various platforms are there where you can organise reselling of your brand. Most shopping starts from the research on the Marketplaces such as Amazon, Flipkart, eBay, Meesho seller etc.

The significant thing to keep in mind while Marketplace activation is to maintain the demand and supply ratio. The appropriate the ratio the better Marketplace activation achievements.

Marketplace activation comprises tremendous strategies that work to generate revenue, build networks and improve Brand loyalty.

Interested? Let’s get started with Marketplace Activation with JK events and advertising.



An advertising agency, on the other hand, specializes in creating advertising campaigns and individual advertisements for products or brands in various media channels - e.g. in the press, television or the Internet.

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