Influencer is a source that promotes the brand on behalf of the company. The role of influencer is to stand by for the brand and showing their continuance loyality to brand.

Influencer marketing happens on diffrent channels like Instagram, YouTube and others. 

The popular identify becomes an Influencer when he/she crosses specific number of followers. 

Influencer marketing may lead to number of followers and loyal brand purchase. 

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Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services. People often follow individuals they trust on social media, so if they see someone they follow advertising your business, there's an inherent trust factor you can lean on to boost your conversion rate.

Companies in the B2B and B2C spheres can benefit from influencer marketing. As long as you execute this marketing tactic effectively, you can grow your audience.

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